We find the one reason your product should be chosen, write the message that makes it land in three seconds, then build ad creative and content that sells that reason, not just the features.
Book a free product positioning call →A shopper gives your product about three seconds before scrolling on. In that time they need one reason to choose it, and most brands hand them a list of features instead. Hype Studio works with consumer, home and F&B product brands to find that one reason and build every ad, video and post around it.
Features are what you have. A reason is why it matters to the buyer. We find the angle no competitor is using and put it at the centre of everything you say.
We make ad creative and short-form video for the scroll, not the showreel: a hook in the first second, the product doing its job, and a reason to act now.
Sometimes the best proof is someone else using it. We match product brands with creators and KOLs whose audiences actually buy, and brief them on the message, not just the product.
Performance ad creatives and video content for a residential solar energy provider, turning a government rebate scheme into leads.
Product feature and lifestyle content for a pet sensor water fountain, including short-form video and animated content for Instagram Reels.
CNY bento box content series for Xiaohongshu — food and lifestyle content built to stop the scroll during the festive shopping season.
Photoshoot and event video for QLOGO's Chinese New Year, cut into short-form clips.
A short-form video series for Baagus, cut into several versions of the same story.
Your ads list specs, sizes and promos. So do your competitors'. Shoppers can't tell you apart, so they pick the cheapest.
When nothing sets you apart, the only lever left is price. Every campaign needs a bigger promo to get the same result.
You made a better product. Better should be enough to win. Right now the loudest brand in the feed wins instead.
Without a clear position, every ad you run trains customers to wait for the next discount, and the margin never comes back.
We map your market and name the one reason your product should be chosen: the gap no competitor is filling.
You approve the position and the message before anything is shot. No content is made until this is agreed.
Ad creative, product video and content built to say that one reason clearly, across every platform you sell on.
Every month we report on leads, sales and cost per lead, and sharpen the message from what the numbers show.
Because good-looking ads that say the same thing as your competitors still lose on price. The first three weeks give you the position and the message, so every piece of content after that has one job.
Our focus is positioning and the creative that expresses it. We can supply ad creative and work alongside whoever runs your campaigns.
We don't sell content on its own.
More leads and sales at a lower cost per lead, from customers who already know why your product is different. That's what we report on.
We'll look at how your product is sold today, find the angle no competitor is using, and show you what to stop saying so you stop competing on price.