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Brand Strategy & Positioning

Case studies / Made by Hype Studio

The best practitioner in the room is still invisible if the market can't say in one line why they're different. We find the space you can own, decide that line first, then build everything else on it.

Find the gap

We map what everyone in your category says, look for what no one is saying yet, and name the one buyer you are the obvious choice for.

Why you, not them

We find the proof, the story and the angle competitors can't copy, and turn it into a position you can own. When the space has no name yet, we name it.

Say it everywhere

One position, written down once, so every post, page and call tells the same story from day one.

9 Case studies
( 01 )

Master Kam Feng Shui

Personal brand video content and storytelling strategy to help a feng shui consultant build trust and reach across Facebook and Instagram.

  • Personal Brands
  • Brand Strategy & Positioning
  • Messaging & StoryBrand
  • Personal Brand IP
  • Content Strategy & Production
( 02 )

SpaceMakers

Social media content and storytelling for a professional organizing business, showing transformations that sell the service.

  • Home & Living
  • Brand Strategy & Positioning
  • Messaging & StoryBrand
  • Content Strategy & Production
( 03 )

Maru Maison

Product feature and lifestyle content for a pet sensor water fountain, including short-form video and animated content for Instagram Reels.

  • Consumer Products
  • Brand Strategy & Positioning
  • Content Strategy & Production
( 04 )

Mr. Solar

Performance ad creatives and video content for a residential solar energy provider, turning a government rebate scheme into leads.

  • Home & Living
  • Brand Strategy & Positioning
  • Messaging & StoryBrand
  • Content Strategy & Production
( 05 )

Willness Therapy

Educational and trust-building content for an osteotherapy practice, explaining treatments in plain language for new patients.

  • Healthcare
  • Brand Strategy & Positioning
  • Messaging & StoryBrand
  • Content Strategy & Production
( 06 )

WanderDrip Coffee

Brand video and product photography for a coffee brand, from espresso close-ups to styled stills.

  • F&B
  • Brand Strategy & Positioning
  • Content Strategy & Production
Pinyouting
( 07 )

Pinyouting

CNY bento box content series for Xiaohongshu — food and lifestyle content built to stop the scroll during the festive shopping season.

  • F&B
  • Brand Strategy & Positioning
  • Content Strategy & Production
( 08 )

Workie Workie

Short-form video for a co-working and event space, covering the workspace, seminar room, events and storage offer.

  • Property
  • Brand Strategy & Positioning
  • Content Strategy & Production
( 09 )

Property Walkthroughs

Positioned walkthrough reels for property listings, from a developer ad to individual home tours.

  • Property
  • Brand Strategy & Positioning
  • Content Strategy & Production
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