Performance ad creatives and video content for a residential solar energy provider, turning a government rebate scheme into leads.
RM53,300 in sales generated at an average cost per lead of RM18
Solar is a high-consideration purchase most homeowners keep putting off — and a government rebate program means nothing if people don't know it exists or don't trust it's real before the quota fills up.
We built a content system around urgency and proof — bold rebate callouts, real numbers, and social proof from other homeowners who already claimed theirs, paired with explainer video that walks through the offer in plain language. The goal was to turn a bureaucratic-sounding scheme into a limited-time offer worth acting on now.
Total sales generated
Average cost per lead
The government rebate meant nothing because homeowners didn't trust it was real.
Stop treating the rebate as a scheme. It's a limited-time offer worth claiming before the quota runs out.
Performance ad creatives and explainer video
RM53,300 in sales at an average CPL of RM18