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Content Strategy & Production

Case studies / Made by Hype Studio

Posting more is not a strategy. We plan content around the position you've chosen, then shoot, edit and design it ourselves, so every piece has a job and every job leads to an enquiry.

Planned around the position

A small set of pillars drawn from your positioning, and a clear call on what belongs on Instagram, Facebook, Xiaohongshu or LinkedIn.

Made for the feed

Short-form video, photography and design framed for the first three seconds, with a consistent look and voice so the audience knows it's you.

Measured by enquiries

We track each piece to the leads and sales it brought in, and report it in plain language every month, so winners get repeated.

16 Case studies
( 01 )

Master Kam Feng Shui

Personal brand video content and storytelling strategy to help a feng shui consultant build trust and reach across Facebook and Instagram.

  • Personal Brands
  • Brand Strategy & Positioning
  • Messaging & StoryBrand
  • Personal Brand IP
  • Content Strategy & Production
( 02 )

5O5 Insurance

Content and storytelling strategy for an insurance advisor, translating a complex product into content people actually understand.

  • Finance
  • Messaging & StoryBrand
  • Personal Brand IP
  • Content Strategy & Production
( 03 )

DR KK

Interview and explainer video that puts a doctor's expertise on camera in plain language.

  • Personal Brands
  • Messaging & StoryBrand
  • Personal Brand IP
  • Content Strategy & Production
( 04 )

Coach Marzuki

A series of captioned, on-camera coaching clips edited for short-form feeds.

  • Personal Brands
  • Personal Brand IP
  • Content Strategy & Production
( 05 )

UM

English-language module videos for a university programme, cut for clear learning on screen.

  • Education
  • Messaging & StoryBrand
  • Content Strategy & Production
( 06 )

SpaceMakers

Social media content and storytelling for a professional organizing business, showing transformations that sell the service.

  • Home & Living
  • Brand Strategy & Positioning
  • Messaging & StoryBrand
  • Content Strategy & Production
( 07 )

Maru Maison

Product feature and lifestyle content for a pet sensor water fountain, including short-form video and animated content for Instagram Reels.

  • Consumer Products
  • Brand Strategy & Positioning
  • Content Strategy & Production
( 08 )

Mr. Solar

Performance ad creatives and video content for a residential solar energy provider, turning a government rebate scheme into leads.

  • Home & Living
  • Brand Strategy & Positioning
  • Messaging & StoryBrand
  • Content Strategy & Production
( 09 )

Willness Therapy

Educational and trust-building content for an osteotherapy practice, explaining treatments in plain language for new patients.

  • Healthcare
  • Brand Strategy & Positioning
  • Messaging & StoryBrand
  • Content Strategy & Production
( 10 )

WanderDrip Coffee

Brand video and product photography for a coffee brand, from espresso close-ups to styled stills.

  • F&B
  • Brand Strategy & Positioning
  • Content Strategy & Production
Pinyouting
( 11 )

Pinyouting

CNY bento box content series for Xiaohongshu — food and lifestyle content built to stop the scroll during the festive shopping season.

  • F&B
  • Brand Strategy & Positioning
  • Content Strategy & Production
( 12 )

QLOGO CNY Photoshoot

Photoshoot and event video for QLOGO's Chinese New Year, cut into short-form clips.

  • Consumer Products
  • Content Strategy & Production
( 13 )

Lo & Behold

Short-form food video for a cafe, built around close, appetising shots that make people want to visit.

  • F&B
  • Content Strategy & Production
( 14 )

Baagus

A short-form video series for Baagus, cut into several versions of the same story.

  • Home & Living
  • Messaging & StoryBrand
  • Content Strategy & Production
( 15 )

Workie Workie

Short-form video for a co-working and event space, covering the workspace, seminar room, events and storage offer.

  • Property
  • Brand Strategy & Positioning
  • Content Strategy & Production
( 16 )

Property Walkthroughs

Positioned walkthrough reels for property listings, from a developer ad to individual home tours.

  • Property
  • Brand Strategy & Positioning
  • Content Strategy & Production
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